Vrinda Gold Palace is set up in 2009 by Paresh Adesara. Vrinda Gold Palace working in the field of gold art and designing. The main product of Vrinda Gold Palace is Vertical Mala. On the other hand Paresh Adesara worked on the RGSJ – Rajkot Gold and Silver Jewellery Show. This is a concept to start jewellery shows and exhibition be arranged in Soni Bazar, Rajkot. Paresh Adesara says that it will boost the Soni Bazar growth and may it can give Rajkot honour and pride as "Golden City" or "Gold and Silver Manufacture Hub". Paresh Adesara is the key person in Vrinda Gold Palace. And the firm named after his daughters name. Vrinda Gold Palace is now serving the whole Soni Bazar of India and also invites other delegates from out of station.
Paresh C. Adesara raised his voice for Rajkot Gold and Silver Jewellery Show, and started jewellery shows to be managed and organised in Rajkot. He made many efforts to start RGSJ. Paresh C. Adesara talked to many jewellers, Shop keepers, Traders and many accociations of Soni Bazar and jewellery councils. With the help of it he is now going to organise B2B Jewellery Exhibition in Rajkot. This is first time when this type of exhibition is going to be organised. This will really help to Soni Bazar. Paresh Adesara is just honored with life membership of GJTCI – Gems Jewellery Trace Council of India.